WITH the longest stretch of white water river in Australia right on our doorstep, 195km no less, it was only a matter of time before the word got out.
Focusing on the uniqueness and diversity of the region, Clarence River Tourism has been shining a spotlight on our river to a local, regional and international audience, undertaking a targeted campaign to attract and engage people who are seeking an adventure-style holiday.
The latest initiative includes a soon-to-be-released digital guide for some of the more remote reaches of the Clarence River.
With 195km of white water to explore, the guide will begin at the junction of the Nymboida and Little Nymboida rivers and end in the village of Copmanhurst, passing through grazing country, forests, and the remote Nymboida National Park.
The trail can be undertaken as a series of day trips or as an extended journey, with some sections providing more of a challenge than others.
The entire journey may take up to nine days, depending on your level of experience.
"Quite a lot of local knowledge and expertise has gone into its development and without this local knowledge we would not have the depth of detail," said Jenny Massie, Clarence River Tourism manager.
"Late last year we launched a new Sailing and Cruising guide for the Clarence and we are now in the final stages of preparing our Canoeing and Kayaking guide.
"We are hoping it will be ready in time for Easter."
The River of Adventure campaign has been running for several months and includes a multi-platform delivery. Mrs Massie says so far it has been very successful.
The Clarence River Sailing and Cruising Guide is already available to download for free from clarencetourism .com.