A NEW multi-million dollar tourism marketing campaign to promote Queensland will roll out across a variety of media today.
Phase one of the "I know just the place" campaign will launch across domestic television, video, digital, social media content, print, and high impact outdoor from today.
It will be rolled out into key international markets in Asia, Europe, UK and the US from early next year.
The creative includes a music track performed by Sunshine Coast musician Sahara Beck and is backed by the Queensland Symphony Orchestra.
Premier Annastacia Palaszczuk said 22.5 million people visited Queensland last year and spent $20 billion while they were here but more could be done to boost the state's tourism industry.
"We want to build on those numbers so even more people come to Queensland and even more Queensland businesses benefit," Ms Palaszczuk said.
"Tourism already supports 220,000 jobs in Queensland and an extra 20,000 jobs will be needed by 2020.
"This campaign is about making sure we get as many people visiting Queensland as we can."
The 2017 It's Live! in Queensland major events calendar was also unveiled today.
Ms Jones said Queensland's events calendar was a significant asset growing in value.
"As part of TEQ's strategic investment approach we have secured 22 new major events while maintaining our investment in a further 26 key events," Ms Jones said.
"The calendar is growing in value from $380 million last year to an expected $600 million next year - and that's good news for tourism and the jobs our industry supports."
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