Suncoast Cabs is about to reach its one-millionth customer and Lex Ferrari and Eli ten Dam (CRCT) are looking forward to it.
Suncoast Cabs is about to reach its one-millionth customer and Lex Ferrari and Eli ten Dam (CRCT) are looking forward to it. john mccutcheon

Taxi company approaches the 10-millionth ride

SUNCOAST Cabs will celebrate its ten-millionth fare this month and is celebrating with a holiday giveaway.

A package of weekend stays at destinations across the Sunshine Coast would be given to the customer who took the one-millionth taxi ride since the introduction of the company's GPS system, MT Data, operations manager Eli ten Dam said.

Plenty had changed in the taxi industry in the past decade, Mr ten Dam said.

Suncoast Cabs' fleet of Ford Falcons were replaced with Toyota's economical and more reliable hybrid the Prius.

GPS-based systems now allowed more efficient navigation, and Suncoast Cabs' app allowed customers to watch their taxi approach on a map on their phone.

A phone-based booking system was updated to predict a passenger's pick-up location, suggesting an address for the customer to confirm.

He said increased security measures at safe-night precinct taxi ranks had seen the introduction of security guards and rank marshals at Caloundra, Noosa, Mooloolaba and Maroochydore's Ocean St on Friday and Saturday nights, as well as on special occasions.

The person to take the 10-millionth ride would take home an "ultimate Sunshine Coast experience, celebrating the best parts of the Sunshine Coast", Mr ten Dam said.

A ticket to a series of weekend stays at the Coast's best resorts and holiday destinations would form the prize, after the cab company worked with local tourism operators to devise a package that celebrated a range of Coast attractions, he said.

"It's about reminding locals and visitors of all the great things they can do and places they can stay," he said.

The local company is under the lead of Mr ten Dam after the departure of former boss John Lobwein, who took up a position in Brisbane with Black and White Cabs.


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