Autumn focus for Southern Queensland Country campaign
A CHANGE in season will be the focus of a new marketing campaign set to showcase the best tourism experiences regional Queensland has to offer.
Tourism Minister Jann Stuckey said today Southern Queensland Country's autumn campaign is the largest marketing campaign launched for the region to date.
She said the $550,000 campaign would be rolled out through TV, print, outdoor billboards and online.
"Southern Queensland Country Tourism had teamed up with Tourism and Events Queensland and local industry to tempt city-dwellers to visit one of the state's premier country destinations," she said.
"Autumn is a superb time to travel when the leaves are changing colour, the days are growing cooler and mouth-watering fresh local produce is on hand to be enjoyed.
"Southern Queensland Country is renowned for its distinct seasons and regional flavours, where visitors can escape the city and enjoy the best of country life."
Toowoomba-based Southern Queensland Country Tourism CEO Mary-Clare Power said 'Autumn on James' encouraged city-dwellers to sample the region's fare and experiences.
"Autumn on James features a boutique farmers' market, free autumn-themed cooking classes from Masterchef winner Adam Liaw and James St Cooking School, farm gate fresh produce stalls, wine tastings from acclaimed local vineyards and much more," she said.
"Bringing the country to the city is a fantastic way of showcasing all the wonderful tourism experiences awaiting holidaymakers in Southern Queensland Country."