YOU can leave your hat on ...but everything else can come off.
Relying on Newstart payments to stay afloat, Noosa hinterland bed and breakfast owner Rainer Mueckenberger put on his thinking cap, took everything else off and came up with a natural solution.
He has turned his Doonan property into a nudist retreat and business is already starting to pick up.
"In the last three weeks I've had a number of new members joining the nudist resort. They love it," Mr Mueckenberger said.
"I also went to A-Bay in my birthday suit and gave out my card.
"I hate being on Newstart, I'm a helping person."
Mr Mueckenberger said Noosa needed to embrace "the oldest profession in the world" to add some spice to its nightlife.
"You need to look after tourists. I've never heard of complaints in Paris or Milano when people go there for night-time entertainment.
"Noosa hasn't got a buzz anymore. Go to Noosa at 8.30pm and everyone has gone to bed.
"Sex sells, it's as simple as that. Noosa has changed, somebody has tried to make an old people's home out of it."
Sunshine Coast Destination CEO Steve Cooper welcomed Mr Mueckenberger's initiative.
He even quipped that it could add to the Sunshine Coast's "Naturally Refreshing" image.
"The reality is these are challenging times and I would encourage people to think laterally," Mr Cooper said.
"Mr Mueckenberger is doing exactly that.
"In tourism, as in any other industry, the law of the jungle applies, the law of supply and demand.
"We wish his endeavour the best."
Mr Cooper did not, however, share the belief that Noosa needed sex to spice up its nightlife.
"Absolutely not - Noosa doesn't need a strip club or a brothel," he said.
"We brand ourselves around our family environment, it is something we uphold very strongly.
"The notion of the sex industry is far removed from any alignment with that brand."
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