Menu
Business

Beef the hot topic for summer

"We want beef to be synonymous with the summer and really own the season," MLA general manager marketing Glen Feist said.

THE MLA has a simple message for Aussie meat-eaters this summer as the barbecues fire up: Nothing beats beef.

The slogan is the centrepiece of MLA's marketing campaign to run on television, print and digital media, as well as a new iPhone application.

"We want beef to be synonymous with the summer and really own the season," MLA general manager marketing Glen Feist said.

"We're running the campaign over six months to keep the buzz around beef running for longer and sustain demand for beef throughout summer."

More than 2.5 million copies of a new magazine, called Entice, will be distributed through retailers.

There will also be "pub media" in hotels, including coasters carrying the "Nothing beats beef" message and a "beef on the barbecue" competition to find the nation's top "tongmaster".

To view the commercial or for more on the campaign, visit www.mla.com.au/beefcampaigns.

The free "Beef Essentials" iPhone app can be downloaded from the iTunes store.

Topics:  advertising beef food mla pr


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Region faces wild wind

DESTROYED: Half of the roof of the Moranbah home was ripped off from the 104km/h wind.

Moranbah residents say weather is worse than the cyclone.

Heroic rescue saves life

CLOSE CALL: Leslie Cruthers and Buddha at the spot the playful pup fell into the Nogoa River.

Kayakers rush to save dog walker clinging to riverbank.

National super star at age 13

Competing in Rotorua, New Zealand earlier this year.

Dingo local takes on international motocross competition.

Local Partners