STAR MAN: Cleveland Cavaliers' LeBron James drives against Toronto Raptors' Norman Powell.
STAR MAN: Cleveland Cavaliers' LeBron James drives against Toronto Raptors' Norman Powell. Tony Dejak

Beer company stirs up dispute with Lebron tweets

BASKETBALL: A moment of levity by LeBron James has apparently turned into a dispute with beer company after the Cleveland Cavaliers star discovered that Great Lakes Brewing Co. used James' likeness to promote one of its lagers.

A day after James swiped a bottle of Great Lakes brew during the Cavs' win over the Raptors on Monday, the company used a picture of James in two tweets that have since been deleted to market Dortmunder Gold.

The Cleveland beer company also developed and sold a flavour shortly after James left the Cavs for the Heat in 2010 dubbed Quitness, which was described as "a dry hopped India pale ale that leaves a bitter aftertaste, perfectly describing the mood of Cleveland sports fans these days."

James didn't sound too thrilled about the situation ahead of Wednesday's Game 2 against the Raptors.

"This is about the last thing I'm trying to worry about right now, my agent and my legal team will take care of it, but yeah I know (Great Lakes) is trying to benefit off of me," James told "And I heard they were the same company that made all those Quitness beers, and now they're trying to benefit off me this way? Yeah, it's pretty funny."

James passed Kareem Abdul-Jabbar for second place on the NBA's all-time playoff scoring list with a three-pointer early in the third quarter of yesterday's win over the Raptors.

The 125-103 victory took the Cavaliers to a 2-0 series lead in the Eastern Conference semi-final play-off.

News Corp Australia

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