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Best Western launches new hotel types

BEST Western Australasia is offering customers more choice with the launch of their descriptor program, which will identify properties in three categories.

The three categories are Best Western, Best Western Plus and Best Western Premier and have been developed on the back of customer feedback.

Best Western Australasia chief executive Rob Anderson said, "As the largest hotel chain in the world, Best Western offers a wide variety of hotels, motels, apartments and resorts. While continuing to operate as a single brand, Best Western will introduce two new descriptors in Australia: Best Western Plus and Best Western Premier. The strategy is designed to explain the various product experiences of our hotels and offer consumers more choice in their accommodation options.

"By introducing two new types of Best Western hotels, we are more clearly defining our hotel brand, which will ultimately lead to increased guest satisfaction, loyalty and bookings for Best Western's member hoteliers. By introducing these descriptors, we are ensuring travellers will be able to choose the right Best Western for their needs, wherever they are in the world," Mr Anderson said.

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