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Bowen mango-mania helps put the town on the map

A crane puts Bowen’s Big Mango back into place. It went missing earlier this week as part of a publicity stunt by fast-food chain Nando’s.
A crane puts Bowen’s Big Mango back into place. It went missing earlier this week as part of a publicity stunt by fast-food chain Nando’s. Contributed

AS Bowen's Big Mango settles back into its usual home, you'd think the mango-mania surrounding its disappearance would settle down.

But Bowen Tourism chairman Paul McLaughlin said it was just the beginning for the town.

Mr McLaughlin described the stunt as "marvellous" and said it helped put a struggling community "onto the map".

"We have had worldwide news and it's really helped people know where we are," Mr McLaughlin said.

"We have had lots of positive feedback about it - we have been doing it tough and to have this outcome has surprised a lot of people.''

The mango was put back in the same position yesterday, despite many suggesting it was upside-down.

The removal of the mango was an initiative from fast-food chain Nando's to promote a new mango inspired flavour to their menu.

"We are looking at running some campaigns and using the Nando's Facebook and social media pages to best convert this media attention into getting people into Bowen," Mr McLaughlin said.

"At this stage the news media will help. We are expecting some tourism dollars in publicity and we would like to see an increase in visitors to the Whitsunday region in general."

Topics:  bowen editors picks mango nandos stunt tourism


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