Dating guru threatened over gun ban
BUMBLE founder Whitney Wolfe Herd said she received threats after her dating and networking app banned images of guns in March following the Marjory Stoneman Douglas High School shooting and other incidents.
"It's polarising and we had to have police at our office for several weeks," she told Joanna Coles, chief content officer at Hearst Magazines, during a Cannes Lions panel on Monday.
"I was getting emails saying, 'We're coming for you, we know where your office is.'
Our team members were getting harassed. It's been really wild."
She added: "I guess if you're pushing the limit on something, you're going to p*** someone off."
But Wolfe Herd explained there was even strife over the decision within the company. "It p***ed a lot of people off, but it was the right thing to do," she said. "We have a lot of people on our team that are responsible gun owners.
I'm from Texas … Our brand values are equality, empowerment, kindness and accountability. Do guns fit that bill? No. The majority of women that die from domestic abuse a year is from guns. So why would we want to romanticise that?"
She also explained that after leaving Tinder in 2014 - alleging sexual harassment and discrimination in a lawsuit, which was settled - starting a company based on women's empowerment was still considered divisive. (On dating app Bumble, women make the first move.)
Now we're in bizzness! With @bumblebizz just weeks away from launching, I couldn't imagine a more impactful headline. I've been reading @fastcompany for years, learning from & admiring the many business innovators they have featured. It was always a dream of mine to be a part of something that made an impact big enough to merit acknowledgement (a digital cover!) from a publication like fastco. There are no words to describe the amount of work, grit, determination, and perseverance myself and every single person who has dedicated their passion and time to Bumble. It's moments like this that remind us how far we've come. On the other hand, it is moments like the past couple of weeks that remind us how much further we have to go, not only for our users but to make a bigger dent into hateful behavior in our world and online. A huge thank you to the incredible team at FastCo, to every single person who has been a part of our amazing team and journey, to our incredible users, and to you for making it through this long winded caption. 😉 This is surreal, and we are eternally humbled, grateful, and slightly tipsy from celebrating. Stay tuned for the launch of bumblebizz in a few short weeks and for this story to go live 🐝🥂
"When I went and started Bumble as an antidote to everything I went through, it was early," she said. "#MeToo had not happened, Times Up had not happened … you didn't walk through the aisles of Target and see every T-shirt that said 'The Future Is Female' or 'We Should All Be Feminists.'
The word 'feminist' was actually taboo. And so Bumble was quite polarising in 2014 … It's really fascinating to have been a bit early to this incredible tidal wave that is now taking over culture."
This article was oringially published in theNew York Postand has been reproduced here with permission.