Michael Boon holding an Okenite and Apophyllite Cave which was found in India.
Michael Boon holding an Okenite and Apophyllite Cave which was found in India. Mike Knott

The Bundaberg business so successful it's outgrown its space

AFTER existing for just over 12 months, a business has expanded and the owner said it all comes down to persistence.

Boon's Crystals opened in December 2018 and has just moved to a shop almost three times bigger.

Owner Michael Boon said the reason for the business's success was simple.

"I'm not marking up the prices on my products massively because I'm trying to keep it affordable for everyone and I really want to make the store a nice environment for people," Mr Boon said.

"I've just done this the way I felt was right. I loved the other store, but we outgrew it and now I know that this new store is for the future."

Mr Boon started cutting and polishing stones 10 years ago, but the store concept came about when he and his wife went on their honeymoon to New Zealand.

Michael Boon inside his new shop premises in Targo Street.
Michael Boon inside his new shop premises in Targo Street. Mike Knott

"We found a shop that was selling crystals and all the prices were astronomical and I couldn't figure out why, so that's when I decided that I could do this … and two months later, I did," the 22-year-old business owner said.

"I've seen so many businesses start and close in six months and that's not long enough to know if it can work out or not … you really need to push for it."

Mr Boon, who previously worked as a barista, has filled the extra space with an area, where you can buy coffee or tea.
The spacious store, decorated with art painted by his wife, is warm and inviting.

Vintage couches surround a quaint library filled with books for customers to sit down and read while they enjoy their drink.

"Coffee is something that I have always enjoyed and it adds to the atmosphere and experience that I want to offer customers," Mr Boon said.

"But crystals are my main passion and that's what this is all about."

Prices start at 50c.

Boon's Crystals is at 11 Targo St and open weekdays 9.30am to 4pm and Saturdays 9am to noon.

Visit https://bit.ly/2FjUNy9.


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