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This bus shelter is hot!

This Minneapolis bus shelter promotes Caribou Coffee’s new hot breakfast sandwiches.
This Minneapolis bus shelter promotes Caribou Coffee’s new hot breakfast sandwiches. lostateminor.com

IT always amazes me how much outdoor advertising is uninspiring, flat, and unmemorable, when all you need to kickstart a campaign, and conversation, is a great idea, an element of interaction, and superb execution.

Simple, really. This Minneapolis bus shelter, by ad agency Colle + McVoy, promotes Caribou Coffee’s new hot breakfast sandwiches in a way that is both eye-catching and memorable.

Heck, it even comes ‘equipped with real heaters to keep the waiting commuters warm in this cold weather’.

Read more about the latest trends at Lost at E Minor


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