Keeping up with online business trends is a hot topic
IT'S almost impossible for the average business owner to keep up with the dynamics of online marketing, yet to stay alive it's crucial.
Today's customers shows little loyalty and holds more technology in their hands than NASA used for the moon landing.
Yesterday, 78 local businesses attended an Online Essentials seminar held by The Morning Bulletin to hear Paul Neihus from Can Do Training talk about winning the battle between clicks and bricks, and using the internet to drive customers their way.
With $14 billion in online sales in Australia last year alone, online marketing has changed the way companies do business.
Chemist Warehouse Rockhampton owner, Paul Arnold said he was part of the biggest online pharmacy in the country, but his interest was in growing a local presence.
"Today brought home the importance of linking with local customers and realising that a lot of people do their research online, but still shop locally," he said.
"We need to do everything we can to build that relationship so they want to shop here we're not just entitled to it."