BUTCHERS are the latest to be unwittingly provoked into a war on prices with a leading supermarket chain.
News this week that Woolworths planned to slash the price of its lamb by up to 30% has drawn comparisons to the ongoing battles for cheap milk and bread.
The milk wars in particular have had a severe impact on smaller corner store operators who have found themselves unable to compete with the heavyweights.
Now with lamb prices seemingly in the crosshairs to win consumer dollars, butchers could be forgiven for wondering how they will survive.
But rather than be intimidated, Kawungan Quality Meats operator Dale Newberry is standing tall, confident the taste of his product will prevail against price cutting at the top.
"If we push our wholesalers on prices, there is only one person that is going to impact, and that is the farmer," Mr Newberry said.
"We buy only Tasmanian grass-fed MSA lamb, which is 100% money back guarantee, it's a lot sweeter than what you will get in the supermarkets - it's the best lamb you can buy in Australia, basically."
Mr Newberry suggested the only way he could compete with supermarket chains on price would be to buy lesser grade product from wholesalers.
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