THE state-wide Christmas Road Safety Campaign officially commences today and continues until midnight on January 27, after the back-to-school period.
Queensland Police unveiled their latest weapon in the fight to curb the mounting road toll on Monday - four specially built highway patrol cars.
Painted bright yellow, these special vehicles carry eye-catching message decals about the 'fatal four' causes of serious and fatal road crash.
Superintendent Andy Morrow from the State Traffic Support Branch said that the 'fatal four' (speeding, drink & drug driving, failing to wear seat belts and driving whilst tired) needlessly claim too many victims on our roads.
"Since November 1, 41 people have died on our roads as a result of crashes. To lose 41 people in 37 days is a shocking, sad statistic," Supt Morrow said.
The 41 people who died ranged in age from a child of two months to a man of 68 years. Thirteen were under the age of 18, while the average age of victims was 34 years. Eight of the fatal road crashes resulted in multiple fatalities.
"Crashes that result in multiple fatalities are always so much more difficult for the families and friends of the victims. Especially when those who die are related to each other and particularly at this time of the year," Supt Morrow said.
"We have seen three recent crashes in which almost entire families - mothers, fathers and children are lost."
Three of those who died were motorcyclists, eleven were female and two were pedestrians.
"All road users - cyclists, drivers, pedestrians and passengers need to be alert to their environment. We all need to be vigilant, and to look out for pedestrians and cyclists. Likewise, pedestrians and cyclists need to be cautious and not take unnecessary risks in and around traffic," Supt Morrow said.
The new highway patrol cars will help carry the road safety message around the state this Christmas and New Year period, encouraging people to think carefully about their driving behaviour.
These cars may be seen anywhere, anytime.
Drive safe this holiday season, don't let your trip finish in a dead end.
Update your news preferences and get the latest news delivered to your inbox.