Defining 'food gendering'

FOOD. It's one of the most controversial issues of our time: food prices, food security, food safety, food access, food modification, food distribution - and these days, food gendering.

Not ringing a bell? Think 'real men don't eat quiche' and 'salad's for girls.' Or take a moment to consider the advertising that targets diet products firmly at women and starchy, calorific meat pies at men.

"Subtly, marketers have been doing it for a very long time," says Alice Atherton, senior planner at Grey Advertising in Melbourne.

"Part of the job is to try and develop products that have more unique benefits to consumers, and gender's one way of differentiating between consumers and uncovering the different needs that they might have."



Topics:  food gender

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