PHOTOS: Gladstone business advantaged with 100K + followers

WITH an online audience of more than 100,000 followers, Divine Avenue have used their social media presence to their advantage.

Posting quality photos without spamming their followers has raised their online audiences on Facebook and Instagram.

In what many business owners have described as their toughest time yet in Gladstone, owner Amber Baumgart said business is going steady.

>>I want what she's wearing with ... bargain shopper Brittany

>>Leave lasting impression at Easter races with chic styling

>>Popular Gladstone store branches out to Rockhampton

Gladstone's Divine Avenue.
Gladstone's Divine Avenue. Brenda Strong

The store has 90,000 likes on Facebook and 44,000 on Instagram.

"The key is to make it visually interesting," Ms Baumgart said.

"You have to keep people engaged by posting different things." She posts four things every day, ranging from quirky photos and quotes to new stock.

"You want people to remember you're there, but at the same time not take over their whole feed," she said.

She said many of their customers will check their photos online before coming in to buy.


Health education seminar comes to Emerald

premium_icon Health education seminar comes to Emerald

Professionals and students will meet at St Patrick’s Catholic Primary School in...

Australia's best news deal: Get the big stories first here

premium_icon Australia's best news deal: Get the big stories first here

Get stories that really matter to this community before anyone else

Motorists advised to detour popular Emerald road

Motorists advised to detour popular Emerald road

Road works will be carried out over three days to improve the road surface.