Dreamworks and Woolies team up on collectable cards
WOOLWORTHS is giving one lucky Australian child a once in a lifetime opportunity to have their real life hero given the DreamWorks treatment by the talented animation team at DreamWorks Animation Studios in California.
The 'Design-A-Hero' competition is an Australian first and celebrates the release of Woolies' new DreamWorks Heroes collectible cards. The cards follow last year's Aussie Animals collectible cards and album.
The winner will travel to DreamWorks Animation Studios in California with their family to witness their design transformed into the next DreamWorks character and a super-rare, limited edition Collectible card.
Sunrise host and Collectibles fan, Natalie Barr, launched the 'Design-A-Hero' competition and invited Australians to submit a drawing of their very own real-life hero.
Natalie said, "My boys were obsessed with the Aussie Animals cards last year, so we're thrilled to be launching the next big craze in collectible cards.
"DreamWorks characters from Shrek and Madagascar have proved to be among Australia's favourite animated characters, and it's a super exciting prospect that an Aussie kid will have the opportunity to have their real life hero transformed into an animated character for the first time ever," she said.
The DreamWorks characters featured on the cared are some of Australia's most loved and recognised animations.
From Shrek and Donkey, to Alex the Lion and Puss In Boots, the colourful collection of 42 lenticular* cards have a three-dimensional feel and contain mesmerising visuals and
fascinating facts about some of Australia's best-loved DreamWorks films and characters.
From today, families will also be able to download the free, augmented reality Woolworths Heroes DreamWorks App, to engage further with their cards. The app, which is available from the iTunes store and Google Play, allows children
to bring their cards characters to life and interact with their favourite DreamWorks heroes like never before.
Commenting on the collecting craze, Woolworths Managing Director of Australian Supermarkets, Tjeerd Jegen, said, "In a world of computers and smartphones it's great to see the classic hobby of collecting is still very much alive. We
know that kids and parents alike are going to love the 42 individual DreamWorks Heroes collectible cards which provide a fun and engaging way to entertain children while shopping," he said.
Entries close on Wednesday April 16th.