Spirit of outback key selling point

A NEW report on the power of the outback to attract tourists to Queensland will be used to help rebuild the industry after recent natural disasters.

The report, by Tourism Research Australia, said tourists love what they find in outback Queensland but aren’t aware of how much is on offer.

Queensland Tourism Minister Jan Jarrett said the outback research project found visitors discovered more than they expected, and viewed Queensland’s outback as an experience quite different to similar regions in other parts of Australia.

“This work gives us a better insight into the wants and needs of visitors to outback Queensland, which will help guide industry development decisions, investment initiatives and marketing strategies,” Ms Jarrett said.

“Providing a more authentic tourist experience will attract more tourists and more industry support which is a win-win for everyone.

“One thing must be made clear, however. Despite the floods, Queensland’s tourism operators are open for business, and nothing beats a visit to Queensland’s outback to experience the state’s famous hospitality.”

The research helped with tourism planning and marketing.

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