CRASH: Two confirmed dead in fiery head-on crash
UPDATE: 10:15pm: Police have confirmed two people have died in a horror head-on crash on the Bruce Hwy north of Gin Gin.
Police are still investigating the fatal traffic crash but initial information indicates just before 5.30pm a sedan, station wagon and a truck were involved in a collision on the highway.
As a result of the crash, the sedan caught fire with two of its occupied being declared deceased at the scene.
Four people from the station wagon sustained serious injuries and were transported to hospital.
The Bruce Highway was blocked for several hours with local diversions put in place.
The Forensic Crash Unit is investigating the incident.
UPDATE 9.05pm: A spokesman for the Queensland Police Service has said diversions will remain in place on the Bruce Highway about 36km north of Gin Gin for some time.
The spokesman said a truck, sedan and SUV had been involved in the crash just before 5.30pm and an as yet unknown number of persons had lost their lives.
"The sedan was incinerated with the occupants inside," he said.
UPDATE 9pm: Queensland Ambulance Service Wide Bay operations manager Rick Tenthy has spoken from the scene of the crash, which he has described as a "frightening" incident where disaster experts will be needed to determine how many victims perished.
"Early this evening we've been called to a very serious traffic crash on the highway between Gin Gin and Miriam Vale," he said.
"One of those vehicles involved in that collision has caught fire and the occupants of that vehicle have tragically passed away.
"In another vehicle that was involved, a young family was involved with a head-on collision and two children and two adults have been flown from the scene to both the Sunshine Coast and the Bundaberg base hospital with serious injuries."
Speaking from the scene, Mr Tenthy said the smash had been particularly disturbing.
"This particular scene is quite confronting, obviously there's been a fire and people lost their lives and the impact is best described as just a frightening, high-speed, head-on crash," he said.
Mr Tenthy said police disaster victim identification experts would need to be brought in to determine how many had been killed in the burnt-out car.
"We believe at this stage that there is (more than one victim) but it remains to be seen," he said.
Mr Tenthy said a family of four in the second vehicle are expected to recover from their injuries.
"The other occupants of the vehicle received some abdominal injuries, some fractures, they're essentially in a serious condition but we expect and hope that they make a recovery," he said.
"As you can imagine it's a very confronting scene so it's important that the fire and rescue teams and the paramedic crews along with their colleagues from police were on scene very quickly and were able to assess the scene and determine how many patients there were, what the treatment priorities were and of course summon the support of the rescue aircraft that attended the scene today as well."
The crash is the third fatal incident on Wide Bay roads in just 24 hours.
"It's very concerning, we're always concerned when serious traffic crashes occur," Mr Tenthy said.
"This is clearly very alarming to emergency services and to the motoring public at large.
"We just need everyone to take care. Unfortunately it's a tired message but these crashes aren't accidents, we need to really consider the decisions that we make."
UPDATE 8.30pm: A tow truck has arrived on scene.
UPDATE 8.10pm: There are reports that at least one person has perished in the horrific crash.
A man in his 50s has been flown to hospital on the Sunshine Coast.
Two children and a woman have been airlifted to Bundaberg Hospital.
A second rescue chopper has left the scene.
UPDATE 8pm: Police, ambulance and fire crews are all on scene with more police continuing to arrive.
Witnesses at the scene have described a car, which was incinerated in flames, still smoking more than two hours after the crash was believed to have been called in.
A rescue chopper is preparing to leave the scene, carrying an injured crash victim.
A Cement Australia has reportedly crashed down an embankment.
The NewsMail understands that the driver of the truck is believed to have not suffered major injuries.
UPDATE 7.50pm: Ambulance crews are putting multiple patients into ambulances.
Witnesses at the scene have described one of the cars in the crash as "incinerated".
UPDATE 7.40pm: The Bruce Highway has been closed at the scene of the crash.
A rescue helicopter has landed on the highway to start to transport injured crash victims to hospital.
EARLIER: Emergency services are responding to what is being described as a major incident on the Bruce Hwy, about 35km north of Gin Gin at Kolonga.
Two cars and a truck have reportedly been involved in the serious crash.
It's believed one person has suffered a serious leg injury and the NewsMail understands one car has been significantly damaged by fire.
Paramedics are believed to be treating up to five patients at the crash scene, near the Kalpower turnoff.
A number of children are among those injured, with the RACQ LifeFlight Rescue Helicopter also on scene.
The head-on crash happened just after 5.30pm.
More to come.