Fishing app tops iTunes

Creator of the Fish Boat Nav app, Robbie Wells, with a prize wahoo.
Creator of the Fish Boat Nav app, Robbie Wells, with a prize wahoo.

SUNSHINE Coast-created iPhone application, Fish Boat Nav, has cruised to page one of the iTunes app store within its first week of release.

Fish Boat Nav, which featured at the recent Sunshine Coast Marine Festival and costs $19.99, was developed by iApps and Coast angler Robbie Wells.

"Fishing in Australia is a $3 billion industry and that's not including those who come here to fish from abroad," iApps CEO Rick Hoy said. "That's why Fish Boat Nav has been designed to not only enhance the typical fishing trip, but also protect and conserve Australia's marine habitats, whilst promoting local business at the same time.

"When people think applications, they think games. This is a great myth about what 'apps' actually are. Applications are simply software that requires no disk and generally obtained on the internet. Fish Boat Nav is disk-less marine software that can be used recreationally, or even commercially.

"There's no reason trawlers couldn't use this technology to record their hotspots and the exact type of fish found there, get help in an emergency, or avoid casting their nets in zoned areas."

Chief Technical Officer Andrew Longhorn said his company has created a more efficient online replacement for a mountain of ineffective tools.

"When our team was approached to develop Fish Boat Nav, our client bought in a broken satellite navigation device, the Yellow Pages, a soggy zoning map, and an equally soggy fish species almanac. He said 'make it happen'."

Fish Boat Nav will soon include European and American fish species.

You can find Fish Boat Nav in the iTunes App Store listings.

Topics:  apple iphone itunes web world

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