GALLERY: Texans' business trip breaks for Super Bowl
THE Spotted Cow was a hive of activity this morning as 16 Texan delegates, and countless others, settled in to watch the American Super Bowl.
The bar had been fitted out in red, white and blue to make the delegates feel more at home as they begin a five-day tour of the region.
The leaders, from Weatherford in Texas, landed in town on Sunday, eager to form partnerships and find ideas that could be replicated in America.
"It's surprising, the similarities between Toowoomba and Weatherford," Chairman of the Parker County Economic Development Council Jay Gibbs said.
"We are a little bit more like your agricultural area, a little hotter, but the business relationship (is) extremely close.
"We started looking around and we found there were four businesses tied in with Weatherford from Toowoomba already."
During their time in Toowoomba, the delegates plan to visit Wellcamp Airport and the University of Southern Queensland, as well as the Dalby saleyards, feedlots and farms in the region. They will also speak at the TSBE Enterprise Evening this Thursday.
"We have a very old town that is wanting to remake itself - so we're seeing the squares, the rooftop bars, the night life (in Toowoomba) and we want to duplicate it," outgoing Chairman of the Parker County Economic Development Council Jim Eggleston said.
"We have also met businesses that would like to expand, the US is such a big market - and we could provide the home base for distribution.
"Their strong economy is based around agriculture, so we can learn a lot from them," Toowoomba and Surat Basin Enterprise CEO Ali Davenport said.