GOOGLE has revealed that video games are far more popular on YouTube than some might assume.
In a blog post, the internet giant's pop culture and gaming insights lead Gautam Ramdurai said that adult women are YouTube's fastest-growing gaming audience, as viewership among women over the age of 25 had doubled "year over year" at a time when interest in gaming on YouTube was "soaring".
Behind music, Minecraft was also the second-most searched topic on the video-sharing website in 2014, he disclosed.
"YouTube data tells us that both men and women are spending more time per video with gaming than in any other content area. Women, however, are spending slightly more time watching each gaming video than men are," he said.
Data from the Tubular Labs in December 2013 revealed that millennial women also actively share, like and comment more on gaming content than cooking or recipe content.
According to the report, women aged 18 or older make up a significantly greater proportion of the gaming population (at 36 percent) than boys aged 18 and younger at (17 percent).
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