New luxury car brand steals most satisfying mantle
Genesis, a luxury car brand that will launch in Australia later this year, has won a major US award for customer satisfaction.
Hyundai's luxury offshoot is the surprising champion of latest automotive performance, execution and layout (APEAL) survey.
The survey is the best customer satisfaction guide for Australians because local operations refuse to share car quality data as they do in the US and UK.
The brand knocked Porsche off its pedestal according to data gathered by US global automotive research company JD Power.
Genesis might not be known to Australian buyers but it will later this year when the G70 compact sedan spearheads the brand's local launch. Genesis also topped JD Power's initial quality survey earlier this year.
The APEAL survey ranks buyers' impressions across 10 categories including driving dynamics, infotainment, seats, storage and space and fuel economy.
Luxury brands dominated the survey with Porsche, BMW, Mercedes-Benz and Audi rounding out the top five ranked brands.
There was a clear divide between luxury brands and mainstream makers. Popular car companies Mazda, Hyundai and Toyota all performed well below the industry average, ranking near the bottom of the survey. Ford and Volkswagen were two of the best performing mainstream brands.
But there is some good news. Mainstream brands are bridging the gap with an average 10 point improvement compared to 2017. Luxury marques on average only saw a six-point improvement compared to last year.
The categories that experienced the biggest improvement were driving dynamics (up 12 per cent), visibility and safety (up 11 per cent) and engine/transmission (up 10 per cent). No area experienced a fall.
This survey is less about vehicle quality and dependability and more about how customers feel about their purchase after three months of ownership. JD Power's other surveys focus on things gone wrong with cars after three months and three years of ownership.
Typically the gap between luxury and mainstream brands is much closer in these surveys.
"The automotive industry is performing exceptionally well, with manufacturers making record-breaking improvements year over year," says JD Power global automotive vice president Dave Sargent.
"There are a lot of high-quality, appealing vehicles in every segment of the market and shoppers don't have to spend a fortune to get one."
The JD Power survey is US-based and is not directly transferable to Australian products because some cars are sourced from different locations. However, the global nature of the automotive industry lends itself to a degree of uniformity.
The APPEAL survey gathers data from 69,000 new car buyers after 90 days of ownership.
How brands ranked (all scores out of 1000)
Genesis - 884
Porsche - 883
BMW - 863
Mercedes-Benz - 858
Audi - 853
Volvo - 850
Land Rover - 845
Lexus - 842
Infiniti - 841
Jaguar - 827
Chevrolet - 826
RAM - 825
Ford - 824
Mini - 823
Volkswagen - 823
Chrysler - 822
INDUSTRY AVERAGE - 820
Honda - 818
Kia - 816
Toyota - 809
Hyundai - 806
Nissan - 806
Subaru - 804
Jeep - 799
Mazda - 798
Mitsubishi - 783
Source: J.D. Power 2018 U.S. Automotive Performance, Execution and Layout (APEAL) Study
