The emblem was unveiled at the Broadwater Parklands on Thursday morning.
The emblem was unveiled at the Broadwater Parklands on Thursday morning. Dan Gulson -

Gold Coast Commonwealth Games emblem unveiled

THE emblem for the  Gold Coast 2018 Commonwealth Games was unveiled at Broadwater Parklands on Thursday morning, five years to the day before the event begins.

Commonwealth Games Minister Jann Stuckey said the Games emblem captured the essence of the Gold Coast and what the Commonwealth Games was all about.

"The emblem has been inspired by the Gold Coast's stunning beach side location, its iconic skyline, and the colours are representative of the coast, the hinterland and the celebratory atmosphere which is synonymous with the region," Ms Stuckey said.

"Centred upon fluid representations of a gymnast, a hurdler and a swimmer, the emblem reflects the Games' deep heritage and humanity.

"Today's unveiling shows the world the Gold Coast can't wait to share this moment in history."

GOLDOC Chairman Nigel Chamier OAM said the emblem was a result of months of research and development.

"Market research was undertaken to unpack the deeper emotional factors which define the Gold Coast as a place, and those that define the Commonwealth Games specifically," Mr Chamier said.

"Local focus group workshops were held and we then defined the Games core proposition before engaging brand and design company WiteKite to develop the artwork.

"It has been a very exciting and thorough process and GOLDOC believes the emblem is an outstanding reflection of community sentiment and broader perception of the Gold Coast and its role as host city for the Commonwealth Games."

City of Gold Coast Acting Mayor Donna Gates said the official launch of the 2018 Gold Coast Commonwealth Games would reignite the city's passion and anticipation.

"We all remember how excited we were back in 2011 when we learned the city had won the rights to host the Commonwealth Games, and this major milestone keeps the Gold Coast and the State of Queensland firmly on the world-stage," Cr Gates said.

"The Gold Coast community is passionate about being the host city for the 2018 Commonwealth Games and our new Games emblem will proudly be displayed around the city for all to see."

The emblem has also received praise from the President of the Commonwealth Games Federation, HRH Tunku Imran of Malaysia.

"I'm delighted with the emblem. I feel it captures perfectly the warmth, the energy, the fun and the vibrancy of the Gold Coast and Queensland and represents everything the Commonwealth is looking forward to in 2018," Prince Imran said.

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