Hefty fines for IMG in wake of spam blitz

A MARKETING company has been ordered to pay $120,000 for sending up to 500 spam messages via email and text messages.

It is the largest penalty imposed for sending spam in New Zealand, the Internal Affairs Department says.

The civil case was brought against Auckland company Image Marketing Group (IMG) by the department under the Unsolicited Electronic Messages Act.

The company had sent out 519,545 messages to New Zealand email addresses by IMG in December 2009. In 2010 IMG targeted New Zealanders again during 21 email advertising campaigns, which promoted sales of the company's database products for between $1000 and $2000, the court was told.

Nearly 45,000 text messages were sent to Vodafone and Telecom mobile users over a period of a month in 2009.

The department took action against the company after receiving about 500 complaints from the public.


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