HIGH quality broadband can lead to significant opportunities for rural industries.
According to a new report released by the Rural Industries Research and Development Corporation, strong broadband connection can increase and improve information and communication capabilities.
“Access to high quality broadband is a significant opportunity for rural industries,” RIRDC managing director Craig Burns said.
“Farmers are increasingly utilising communications technology in their businesses for decision making and to run their farms.
“It is helping them to improve their management and communication with business service providers, customers and networks.”
The report surveyed six businesses who use the services, and revealed even basic broadband services delivered significant benefits to users in terms of innovation and formulating new practices. It noted Premium Fresh, a farm in rural Tasmania, as a success as it implemented an automated barcoding system of vegetable crates, enabling them to keep better track of their produce.
The report is available for download from www.rirdc.gov.au.
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