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Holden Commodore nameplate to survive

The Holden Commodore nameplate will live on from 2018.
The Holden Commodore nameplate will live on from 2018. Contributed

HOLDEN will retain the Commodore nameplate after local production ends.

While General Motors Holden had announced the Commodore moniker would be retired when the last Australian-built large sedan is built in 2017 at Elizabeth, customer feedback has caused a backflip.

A fully imported car will feature the Commodore name in 2018.

Across 17 different customer research sessions, Commodore owners and non-Commodore owners offered a range of views, with a strong majority favouring retention of the Commodore nameplate.

Across all customer research sessions, almost 70 percent of unaided customer responses to the Commodore nameplate were positive, with participants citing Commodore's reliability, performance and appropriateness for families.

Customers cited a number of criteria as critical for the future of Commodore, including: ability to perform in Australian conditions; affordability; external styling; interior space; handling; power, acceleration; towing ability; and offering variants including luxury and sport.

"The next-generation large car we have selected from GM's global portfolio is worthy of the iconic Commodore nameplate," Holden Executive director of sales Peter Keley said.

"When it arrives in 2018, our new large car will honour Commodore's heritage and support a long and successful future for Holden in Australia and New Zealand. Holden and Commodore aren't going anywhere, they will remain pillars of Australian motoring for many years to come.

"Customers have confirmed that retaining the Commodore nameplate is the right decision for Holden.

"Through the process of selecting the vehicle, we put to customers a number of possible criteria to better understand what they felt was important for the car to be competitive in the Australian market. And, of course, whether it deserved the Commodore nameplate.

"Ultimately, the overwhelming response from customers was that Holden should continue the Commodore nameplate into the future with our next-generation large car."

Topics:  cars news editors picks holden commodore motoring


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