Australia's team at General Motors Holden played a pivotal role in the development of the Buick Avenir concept car.
Australia's team at General Motors Holden played a pivotal role in the development of the Buick Avenir concept car.

Holden teams develops Buick Avenir concept car

GENERAL Motors Holden played a key role in the Buick Avenir concept car.

Revealed today at the North American International Auto Show, the Avenir - French for future - was built at GM Australia's advanced design studio in Port Melbourne. 

Ed Welburn, Vice President of GM Global Design, said the concept showcased the very best of GM's advanced design talent and capabilities.

"The designers in Australia understood the essence of Buick's design language just as well as those in America, which fostered a more cohesive collaboration between teams, with seamless integration," he said.

Michael Simcoe, Vice President of GM International Design, said that a collaboration like this was nothing new for the talented GM Australia Design team.

"Time and distance are always factors in the design process, but the teams' understanding of the project brief and the sculptural essence of Buick transcended the time zones," Mr Simcoe said.

"GM's global design studios are very well connected and we contribute to each other's projects all the time. There is a tremendous understanding of the brand's design language and passion for the future of this portfolio."

The Avenir is powered by a direct-injected V6 partnered to a nine-speed automatic transmission. It is 5195mm long and 1931mm in width.

Avenir's signature sweep-spear body side motif and nod to the "boat-tail" styling of the 1971-73 Riviera are modern interpretations of classic Buick cues.


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