News

How Mackay woman is using buying power to help gender equality

Jade Collins (left) and Alanna Bastin-Byrne, Founders of Femeconomy
Jade Collins (left) and Alanna Bastin-Byrne, Founders of Femeconomy John Gass

A NEW initiative by a Mackay woman is shedding light on the shadowy world of business management in an attempt to progress gender equality.

Launched last Tuesday, the website Femeconomy is based on the premise that women are involved in 85% of all purchase decisions, with their aim to promote brands which have females in positions of leadership.

Alanna Bastin-Byrne, who founded Femeconomy with her sister-in-law, Jade Collins, hopes the site can utilise this purchasing potential to create change.

"According to the UN, at the moment gender equality won't happen until 2133," she said.

"We thought how can we use that economic buying power to help gender equality.

"Then we looked at the Australian Institute of Company Directors' goal of having 30% of women on boards by 2018.

"We thought if we can shift that consumer purchase power towards brands with women in leadership then we're more likely to see gender equality happen at a faster rate, because you've got women at the top making the decisions to help with work flexibility, to close the gender pay gap."

Alanna said she wanted her daughter to have the same inspiration and examples in life that her son has.

Brands currently featured on the site include 7-Eleven, AAMI, IGA, Officeworks and many others.

Mackay's BB Print is the first business Kathy Farren-Price has owned and, with business partner Gary Bye, it provides services to the wider region.

She said while her trade used to be a male dominated industry, she doesn't believe anyone should receive special treatment.

"I'm not what you'd call a feminist. I'm fairly big on equal opportunities, but as long as you can do the job it doesn't matter whether you're male or female," she said.

"I guess females have had a wall put up against them.

"But I'm not a big believer in separating male and female, I think you do it on your own merit no matter what gender you are."

Ms Bastin-Byrne said they they were expecting a bit of criticism from the work they'd started, but emphasised their aim is not to create conflict but to help push better conditions for everyone in workplaces.

"Men want the same things women want and they're not getting it either," she said.

"For women to be in leadership, a husband has to take time off work to look after the kids so the women can spend time on her career.

"But if there's a stigma attached to the man being able to do that then it's less likely the women will pursue her career as well."

"When we talk to people about it like that they understand."

Topics:  business gender equality mackay management


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Opening the doors to 150 years of history

Clermont State High School hospitality students Tahnee Nunan, Emma Harvey, Courtney Eckhardt and Chloe Coghill. The school will be running a coffee shop today which will be staffed by the hospitality students.

Clermont to celebrate 150 years of schooling history this weekend.

Planting early success

GOOD YEAR: John Hegeman at Lochiel property, Emerald, plants early season cotton.

Growers happy with new results

Snack up on healthy choices

POOR CHOICE: In today's 24/7 society we tend to turn to more energy-dense convenient snack items, rather than following a structured meal pattern.

Choose the right snacks to fill the gaps between your meals.

Local Partners

Radio host Matt Okine leaps to small screen

Funnyman talks about the inspiration behind his show, The Other Guy.

Hollywood’s new highest paid actress

Jennifer Lawrence had to settle for third this year behind Emma Stone and Jennifer Aniston.

CAN you guess who has dethroned Jennifer Lawrence?

Movie trailer dubbed too racy for TV

Alicia Vikander stars in Tulip Fever.

THE trailer for Tulip Fever is so saucy some networks have banned it

Liz Hurley, 52, has never looked better

She’s definitely not shy to pose in a bikini.

Life in your 50s has never looked as good as it does on Liz Hurley.

Big Bang Theory star spills details about Season 11

Mayim Bialik plays Amy Farrah Fowler on The Big Bang Theory.

MAYIM Bialik has shared some details about what fans can expect.

The Bachelor Australia: Awful joke leaves Matty stunned

Sharlene’s mouth hangs agape after her car crash breakup.

I’m actually one of the bachelorettes — I’m not the external caterer

Samsung set for bigger, beach friendly Note 8

Samsung will be going bigger than ever to launch its Note 8 after this year's launch of the S8.

Water, dust, now sand-resistant?

EXPLAINED: What the 'Costco effect' means for Ipswich

PRICE WARS: A Costco store similar to this one in Canberra, is planned for Ipswich.

Exclusive 'cult' about to change how families do grocery shopping

4800 homes to be built in massive new Coast estate

Masterplanned community full steam ahead - it's not Caloundra South

Open for inspection homes August 17 - 23

Check out this weekend's homes open for inspection.

Airbnb, Stayz and co tipped to squeeze Coast housing market

HOLIDAY BOOM: Airbnb letting is putting a further squeeze on long-term rentals.

Councils exploring options to manage the industry

How we got a rental straight away on the Coast

Rita and David Allara, moved down from Townsville, paid three months up front rent to secure the place at flash new unit block in Kings Beach.

Genius move helps secure rental property

Ready to SELL your property?

Post Your Ad Here!