STRIPPING for fundraising calendars is still the "in thing" these days, but it was a bit more for local firefighter Joseph "Reade" Semple.
The 30-year-old North Rockhampton station firefighter is Mr July in the 2012 Queensland Firefighters calendar, which raises money for the Royal Children's Hospital Burns Centre.
It will be the first time the local boy has featured in the calendar, with two reasons of motivation that led to the end result.
Reade, who is a third-generation firefighter, said one of the reasons why he wanted to be in the calendar was to help raise money for kids at the burns centre.
He said the other reason was that it gave him the motivation, incentive and deadline to lose weight and become the fittest he's been since high school.
"I was 94 kilos and I wasn't happy with the way I looked," Reade said.
"For the calendar, I got down to 75.6 kilos. I'm now sitting on 80/81 and I want to try and maintain that."
The father of two, five-year-old son Jordan and nine-week-old daughter Ava, was on a very strict diet regime and exercised daily for five months to get himself into shape for the photo shoot.
Reade said the diet advice he received was from a firefighter colleague, Ian Shuker, who had been in the calendar four years in a row.
He said there were no carbohydrates at all in the diet and it was a diet he hoped he'd never have to follow again.
"It was one of the harshest diets I've ever been on," Reade said.
Reade will be out selling copies of the 2012 calendar around the region, including Gladstone, particularly at Stockland Rockhampton's Coffee Club, most Saturdays and some Sundays closer to Christmas.
Those who wish to buy a calendar, which are only $10 each, and can't track down Reade, can order them online at www.firefighterscalendar.com.au.
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