JAMIE Oliver and his son Buddy are starring together in a new ad to introduce the latest range of The Odd Bunch from Woolworths.
For the first time, Jamie and his four-year-old son appear together in the kitchen, playing around with the unusual shaped carrots, parsnips, potatoes and pumpkins.
The new video follows the successful launch of The Odd Bunch range in December 2014.
Chief Marketing Officer, Woolworths Supermarkets, Tony Phillips, said it was a great to have Jamie Oliver and his son Buddy front the commercial.
"As Australia's Fresh Food People, we're committed to inspiring a healthier Australia, including the next generation of fresh food kids. Kids like Buddy.
"Jamie shares our passion to help reduce food waste, deliver fresh produce at great prices and help farmers to sell more fruit and veg.
"It's this shared commitment and Jamie's fun and relaxed humour that made the chef and his son the perfect duo for The Odd Bunch commercial," he said.
You can check out the new clip below.
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