CRAIG JONES has taken a humble kitchen-table home business to new levels, employing a team of strong, savvy women to help him create his udder cream empire.
Yes, udder cream.
Mr Jones has created a skincare product range adapted from a cream used in dairy farms to keep the udders of dairy cows soft and healthy, and in good condition for milking.
What began as the experimental cure to a family member's skin ailment is now a successful business that has become so large he has had to move from Varsity Lakes to a bigger shopfront at Tweed Heads.
Mr Jones attributes much of his success to his team of strong, savvy women.
“It wasn't until a supplier mentioned to me that it's real girl power here at MooGoo that it occurred to me that the company is comprised of women, many of whom do really physical work, like operating walkie stackers, labelling and packing orders,” Mr Jones said.
Mr Jones has tapped into what he believes is a valuable resource.
“There is a large number of very capable and qualified women on the Gold Coast who don't want to commute to Brisbane,” Mr Jones said.
“Many are now mothers and require flexible working hours which we can offer, so we benefit from their experience and they benefit by having a job they can enjoy.”
And the MooGoo craze has not only been swept up by individuals with skin problems.
MooGoo's udder cream is being recommended by oncologists and hospitals due to its ability to aid the recovery and ease the side-effects of chemotherapy and radio- therapy.
The dairy experts are also avid environmentalists, with MooGoo creams made in Australia in carbon neutral facilities with all promotional material and cardboard packaging being made from recycled paper.
You can join the craze by picking up your own jar of udder cream at more than 1300 pharmacies and health stores across Australia.
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