Facebook user and irate lunch-packer Jason Clare posted this photo after trying Glad ClingWrap's new packaging design, which moved the steel cutting strip from the bottom of the box to the lid. Photo Contributed
Facebook user and irate lunch-packer Jason Clare posted this photo after trying Glad ClingWrap's new packaging design, which moved the steel cutting strip from the bottom of the box to the lid. Photo Contributed Contributed

Lunch chaos as Glad Wrap moves steel cutting strip

KITCHENS across the country have descended into plastic wrap-induced fury after one bastion of Australian school lunches made a seemingly minor change to its packaging.

Practised lunch-makers know of the chaos that ensues when a new inductee tries to encapsulate their first sandwich in plastic - a terrifying mess of wasted cling wrap, tears of rage and expletives.

But now even the most adept sanger-swathers are at wit's end, after Glad ClingWrap moved its steel cutting strip from the box's base to its lid.

It has proved to be a marketing nightmare for the company, with hundreds of loyal customers venting their frustrations and calling for compensation on its Facebook page.

"I have completely lost my Glad Wrap mojo with the new cutter! Plus the box is getting ruined a lot quicker too," wrote Julie Collins.

Steve Ellis was similarly appalled by the new design, which he called "the most ridiculous idea ever".

"What engineering genius came up with this flawed design?" he asked.

"Apart from trying to cut the plastic against a movable cutting edge and ending up in a bloody mess, every time you go to open the lid, you nearly slice your finger open!

"Fix it pronto or it's off to another brand."

An Adelaide man has tried to cash on the furore, selling a "rare version" of the old bottom-stripped box with about 15m of wrap still inside as an antique on eBay. Bidding is still open.

 

An Adelaide man has tried to cash in ont he anger caused when Glad ClingWrap's new packaging design moved the steel cutting strip from the bottom of the box to the lid. He marketed the old box as an antique from
An Adelaide man has tried to cash in ont he anger caused when Glad ClingWrap's new packaging design moved the steel cutting strip from the bottom of the box to the lid. He marketed the old box as an antique from "before they stuffed up the design". Photo Contributed Contributed

Glad Australia responded to the social media onslaught through a statement saying the design change was made in response to public feedback.

"Before making these changes, Glad completed rigorous and extensive in-home research in Australia, receiving positive feedback from Australians who participated in the research," it said.

"However, we are actively listening to our loyal customer base, taking the current feedback concerning the new cutter bar location very seriously and this is currently under review."

 

The makers of Glad ClingWrap respond to hundreds of complaints over its changes to packaging design. Photo Contributed
The makers of Glad ClingWrap respond to hundreds of complaints over its changes to packaging design. Photo Contributed Contributed

 

Facebook user Natasha Davis claimed to be a member of one of the in-home research groups.

"The majority of the feedback I read in my group was that we struggled with it and didn't like it," she posted.

"I held it upside down at first but eventually threw the box in the bin and bought a roll of Multix wrap."

Only time will tell how Glad responds, but it is clear some of its customers are heartbroken about the change to their routine.

 

Facebook users react badly to changes to the Glad ClingWrap packaging. Photo Contributed
Facebook users react badly to changes to the Glad ClingWrap packaging. Photo Contributed Contributed

 

"I have been loyal to you for 15 years, my dear Glad ClingWrap," Haroula Malakos wrote.

"But you've changed. Not for the better.

"You are difficult and awkward and although I may not find another better, I have to, for my own sanity, break up with you."

-APN NEWSDESK


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