MICROSOFT has unveiled new Surface, Lumia and Microsoft Band devices to harness the power of its new Windows 10 operating system.
The tech giant also shared new gaming experiences from Xbox and new details on Microsoft HoloLens, the first fully untethered holographic computer.
Now running on 110 million devices around the world, Microsoft says Windows 10 is off to the fastest start in history - seeing upgrades at three times the rate of Windows 7 in the same time period.
Microsoft announced all-new universal apps for Windows 10, including Box, Facebook, Instagram, Candy Crush Soda Saga, Flipagram, Uber, and others.
These apps add to the existing Windows 10 experiences that will be available on the new Microsoft devices.
"With Windows 10 and these new Microsoft devices, you are at the centre of magical new experiences," said Satya Nadella, chief executive officer of Microsoft.
"We're moving people from needing to choosing to loving Windows, and these devices promise to fuel even more enthusiasm and opportunity for the entire Windows ecosystem."
Microsoft Surface features new craftmanship
Microsoft says it is redefining the laptop with the new Surface Book - a powerful, high-performance laptop with stunning craftsmanship and incredibly accurate and responsive pen and touch support.
The ultrathin device combines the impressive power of 6th Generation Intel® Core™ i5 and Core™ i7 processors with up to 12 hours of battery life.
The 13.5-inch optically bonded PixelSense Display delivers a high-contrast 267 dpi display with improved latency and parallax, making it not just beautiful to look at but natural and fluid to write on.
The screen also detaches, so it can be used like a clipboard to sketch, take notes and benefit from Windows programs like Microsoft Edge.
An optional discrete GPU allows Surface Book to harness the full power of hardware-accelerated graphics for seamless video editing, fast rendering or immersive gaming.
Surface Book starts at AUD$2299.
Surface Pro 4
Microsoft also introduced Surface Pro 4, which it says is now the thinnest, lightest and most powerful tablet that can replace your laptop.
At only 8.4 mm thin, it features a stunning 12.3-inch PixelSense Display and 6th Generation Intel® Core™ m, Core™ i5, and Core™ i7 processors, enabling everyone from students to professionals to get more done on the go.
Starting at AUD$1,3495, Surface Pro 4 is not only 30 percent more powerful than Surface Pro 3 but also quieter, runs cooler, and is even more efficient with up to nine hours of battery life.
The new Surface Pro 4 Type Cover takes Surface Pro 4 from tablet to laptop in an instant and features a redesigned mechanical keyboard with optimal key spacing for fast and fluid typing.
Backwards compatible with Surface Pro 3, the new Surface Pro 4 Type Cover comes with an optional fingerprint reader, bringing the convenience and enterprise-grade security of Windows Hello to existing customers.
The redesigned Surface Pen packs 1,024 levels of pressure sensitivity, letting you write, draw and mark documents with precision ink on one end and an eraser on the other.
Surface Book, Surface Pro 4 and new accessories are available for preorder in Australia from October 7, then for purchase on November 12, with additional markets to follow.
Lumia phones showcase Windows 10
The company also reinforced its commitment to mobile with the introduction of Lumia 950 and Lumia 950 XL, the first Windows 10 Lumia phones and newest premium phones from Microsoft.
With the latest-generation PureView cameras with 20-megapixel sensors, triple LED natural flash and 4K video capture, the Lumia 950 and Lumia 950 XL enable faster focus and crisper images and videos even in challenging conditions.
Lumia 950 and Lumia 950 XL will become available in Australia before Christmas; local pricing and availability to follow.
Lumia 550, Microsoft's most affordable 4G LTE smartphone running Windows 10, also joins the Lumia family.
Microsoft Band 2
Microsoft also announced Microsoft Band 2, the latest fitness wearable designed to help you live healthier and achieve more.
The new Microsoft Band features a new curved display, making it even more comfortable to wear, and Cortana enables you to reply to texts or set reminders with the touch of a button.
Alongside a continuous optical heart rate monitor and onboard GPS, the smart band still tracks calories burned, deep exercise and sleep quality - and now records floors climbed - all while maintaining up to two-day battery life.
Microsoft Health is available as a universal Windows app, a dedicated app for iOS and Android devices, and via a Web Dashboard, all enabling people to set wellness goals and receive actionable insights.
Microsoft Band 2 is available for preorder in select markets Oct. 6, then for purchase in the United States on Oct. 30, with additional markets to follow.
Microsoft HoloLens arrives for developers
Microsoft HoloLens is the world's first fully untethered holographic computer, powered by Windows 10.
Whether for education, design, healthcare or entertainment, HoloLens creates innovative experiences that are impossible on any other device - or any other platform.
Starting today, Microsoft are inviting applications for the Microsoft HoloLens Development Edition and will start shipping in Q1 2016.
Developers can visit http://hololens.com to apply for the Microsoft HoloLens Development Edition.
Xbox brings new gaming experiences
Powered by Windows 10, the new Xbox One experience will launch around the world in November.
This free update is a complete redesign built on the cornerstone of Windows 10 and provides the fastest and most social Xbox experience ever.
Also launching in November, Xbox One Backward Compatibility9 lets you play your Xbox 360 games on Xbox One for free with 100 games at launch and hundreds more in the months ahead.
Backward-compatible Xbox 360 games will also be playable on Windows 10 through game streaming from Xbox One to Windows 1010.
Games like "Halo 5: Guardians, Rise of the Tomb Raider," "Forza Motorsport 6," and "Gears of War: Ultimate Edition" cement this holiday as the greatest lineup in Xbox history.
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