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Mormons turn to Killers singer

Brandon Flowers from The Killers.
Brandon Flowers from The Killers. Bang ShowBiz

FACING a sceptical public that still has questions about whether their faith is a religion or a cult, the Mormon Church is turning to one of its least stereotypical adherents to win them over: Brandon Flowers, the lead singer of the rock band The Killers.

A four-minute video clip distributed online via YouTube is a reminder of the public relations struggle The Church of of Jesus Christ of Latter-Day Saints feels it faces overcoming negative perceptions among many Americans. Among them is the misconception that it tolerates plural marriages, a practice it disavowed a century ago.

"There are lots of connotations that come along with popular music or rock music, and it's usually very sex-driven or money-driven, and I realised early on that that wasn't the road for me," Flowers says in the clip which shows him and his band recording.

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"Maybe because of the foundations laid for me in my life by my mom taking me to church. I wanted to take a different road."

The church, based in Salt Lake City, feels vulnerable to the publicity generated by the conviction on child sex charges of Warren Jeffs, the leader of a splinter Mormon group that still pursues a polygamist lifestyle.

Meanwhile, a pastor in Texas, and fan of Republican presidential contender Rick Perry - whose main rival is Mitt Romney, a Mormon - caused offence when he called the religion a cult.

Topics:  mormon


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