THE mother of a man who died in an allegedly unprovoked attack at Mooloolaba as pleaded for a change to Australia's drinking culture.
"Please help me, please help me," Gloria Steensen asked more than 1000 people at her son's funeral.
Bruce Allen 'Wolf' Steensen, 53, died after and allegedly unprovoked attack on the Mooloolaba Esplanade.
The AFL stalwart was farewelled on the grass oval of the Aspley Hornets Football Club in Brisbane where he was a member since 1968.
"All parents and grandparents, please raise you children with the knowledge the violence is out there," Mrs Steensen said.
"We have to change this culture.
"We can't stop the beer intake, we can't stop the drugs but we can make them aware of the society today.
"We want a better Australia where our children are safe."
Jesse James Patrick, 21, has been remanded in custody on a murder charge over the incident.
Mrs Steenson asked her friends to pray for his family too.
"I know there's a lot of beautiful people praying for our family," she said.
"But I'm very worried about the mother of the boy Jesse James Patrick.
"She must be suffering, she's going to be without her son.
"Please pray for her and her family as well."
'Wolf' was described as "a quintessential Australian" and a larrikin but above all a loyal friend.
He would get himself into trouble often but his cheeky nature could get him out of it just as easily, his friends said.
Steensen managed to fit work, in risk management, around his family, football, golf and other leisure pursuits.
Derek Delaney, from Queensland AFL Masters, described Steenson as a man who brought his early football passion to the masters league, even adding over 40s and over 45s so "older blokes" could still get a game.
The crowd of about 1000 people heard how he grew AFL masters football in Queensland from six teams in south-east Queensland to 34 teams throughout regional areas from Coolangatta to Cairns.
He was Queensland president unopposed from 2004 to 2012 when he decided to take a break.
But he was not just an administrator, he played in 15 national masters carnivals including three winning teams, and represented Australia against Ireland.
He won two best and fairest and came runner-up three times.
"We just hope and pray that our justice system can appropriately deal with this callous, senseless crime," Mr Delaney said.
Best mate Kevin Crilly told the crowd there were six unwritten rules in their friendship which survived despite them.
1. Everything was a competition.
2. Win at all costs.
3. Never concede.
4. Never be humble in victory.
5. Never be grateful in defeat.
6. Always have fun.
But he said he counted himself lucky to have Steensen as his mate.
"There's nothing he wouldn't do for you. He always had your back," he said.
Steensen's family requested no flowers but welcomed donations to the One Punch Can Kill Campaign.
People can contribute through a bank transfer to BSB: 084-929 Acc Number: 179025290. They ask people to use OnePunchCanKill as the reference.
Update your news preferences and get the latest news delivered to your inbox.