Mums-to-be can look chic and stylish

Sacha Drake Cheryl Dress in Orange Blossom.
Sacha Drake Cheryl Dress in Orange Blossom.

STEP out in style this Spring Racing season with online fashion from ORIRI.

This new premier online destination offers an exclusive collection of designer pieces, handpicked from some of the world's favourite Australian and international labels. is a new e-boutique for maternity fashion, showcasing designer pieces that compliment expecting mothers.

ORIRI founder and Surfers Paradise resident Jade Scheuerle said ORIRI's philosophy is that "pregnancy is a journey of radiance and discovery".  After searching for designer pieces to suit her changing body whilst pregnant with her first child, she realised there is a strong gap for designer pieces in Australia's maternity fashion market.

"All women want to feel beautiful through fashion, and never is this more true - or important - than when you're pregnant. That's when we really need to feel fabulous and fashionable," Ms Scheuerle said.

For a style that flaunts and flatters your bump at the Melbourne Cup this year, the Sacha Drake Cheryl Dress in Orange Blossom (pictured) injects a touch of glamour trackside and can be accentuated with a chic wide brimmed hat.

ORIRI fashion is not just for pregnant women. They also offer feminine pieces that will comfortably fit and flatter women after pregnancy.

For more information and to see all of the designer fashions, visit

Topics:  clothing fashion maternity melbourne cup spring racing

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