AFTER a revitalisation of the Hilton brand in Queensland and completion of the second and final stage of the Hilton Surfers Paradise complex, it has been officially launched.
Hilton Worldwide Australasia vice president operations, Ashley Spencer said development in Queensland has been central to Hilton's growth strategy across Australasia.
"Our new flagship property in Surfers Paradise is the first new upper upscale international hotel to be built on the Gold Coast in over 10 years."
While the prevailing view is that Surfers Paradise is a predominantly leisure market, the hotel has been multipurpose built with growth in business travel in mind.
The Gold Coast caters to half of the business travel expenditure in Queensland, with the new Hilton Surfers Paradise being an instrumental addition to support growth in this market.
"About half of the investment spent on business travel in Queensland is on the Gold Coast, and this is only expected to rise following the introduction of new business class flights and returning business confidence," said Mr Spencer.
Initially the project stalled, but was re-commenced in 2009 when ANZ and Brookfield Multiplex put together a financing and development management structure that saw the recommencement of the $700 million project, including a retail complex, apartments as well as a Hilton managed hotel.
Brookfield Multiplex Australasia managing director George Kostas said the innovative, world-class design of Hilton Surfers Paradise catered for a wide range of markets.
"Hilton Surfers Paradise is one of the first projects of its kind of this scale in Australia. It's a landmark for the Gold Coast, featuring both a dedicated hotel and residences with access to hotel services.
"We have achieved more than $430 million of apartment sales in a particularly tough market and, as a result, we believe Hilton Surfers Paradise will be a catalyst for more of this style of development across Australia, catering to visitors, residents and investors alike.
"The development was delivered ahead of time and on budget, providing two new signature towers on the Gold Coast skyline and a significant boost for its economy. It will continue to have a positive impact on the community well into the future," Mr Kostas said.
Stage one, Boulevard Tower opened last December, and the second and final stage, Orchid Tower opened this month. The 32 and 57 level properties include a signature restaurant by Luke Mangan, Salt Grill, executive lounge, fitness centre, pool and the highly anticipated eforea: Spa.
Hilton Surfers Paradise general manager David Kelly said the complex had been specifically designed in response to the demand for more flexible and spacious holiday options in the area.
"This is an absolutely striking addition to our portfolio, with state of the art design, optimised technology and impeccable service standards for which our company is founded on," said Mr Kelly.
Gold Coast Tourism CEO Martin Winter said the Hilton Surfers Paradise was an instant icon on the Surfers Paradise stage.
"What a spectacular addition to the famous Surfers Paradise experience, this is an iconic venue with a world class offering and a globally renowned brand right in the revitalised heart of Australia's most popular tourist destination."
Catering to both business and leisure travel markets, the two towers feature a combined 410 one, two and three bedroom residences, and a 169 room Hilton hotel. Purchasers of the residential apartments also have the option of placing them under the management of the Hilton.
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