A SUNSHINE Coast company is getting ready to take on the big guys of the soft drink industry.
Peregian-based The Great Australian Beverage Company yesterday launched its range of products.
Company CEO Wayne Bettany said the operation aimed to be the third or fourth biggest player in the Australian beverage market.
"Just for once we want to keep the money in Australia," he said.
"We feel that by producing a soft drink here in Australia, owned by Australians and by being able to distribute to every location in Australia, that we have a point of difference.
"The one thing about our drink is that once you try it, you'll come back for it."
The company's range includes 10 flavours including cola, raspberry, creaming soda, lemonade, lime and orange.
Mr Bettany said he wanted the drinks to reflect the "Australian way of life" and each bottle has an Australian theme such as tomato sauce, the thong and mateship.
The company will donate five cents from every bottle to Surf Life Saving Australia and hoped to raise $250,000 in the next three years for the volunteer organisation.
Its head office is in Peregian, but its bottling, production and distribution operations are run out of Victoria.
Mr Bettany said he hoped to move those divisions to the Sunshine Coast within three years.
"The idea is obviously to keep the logistics down and the costs down," he said.
"At the moment being in Victoria it's very central. It's ready to go to Tasmania. It's ready to go to Perth, to go to Darwin.
"But eventually the idea is to be fully based on the Sunshine Coast.
"We're here for a reason - lifestyle.
"Look at here today, the sun's out, the girls are on the beach.
"It's obviously an ideal location for us."
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