A SPLASH of colour has been added to the Norwich Park Coal Mine, near Dysart, with the addition of a bright pink haul truck to its fleet.
All in aid of breast cancer awareness, the new truck is sure to stand out against the predominantly yellow machinery on site.
National Breast Cancer Foundation ambassador Fiona Welsh launched the truck last month to remind the mine’s employees and their families to support breast cancer research.
The initiative was made possible thanks to the support of mine owner BMA Coal, owner of the Caterpillar 793F truck Downer Mining and manufacturers of the tray, Duratray International.
NBCF CEO Carole Renouf said it was wonderful to see a traditionally male-dominated industry get behind the breast cancer cause and actively include a constant reminder of the disease on site.
“It’s a testament to the fact when someone is diagnosed with breast cancer the lives of their loved ones are also directly affected,” she said.
“The pink truck will go a long way to helping us highlight to rural and remote communities the importance of being breast-aware and also of funding breast cancer research.”
Carole said she hoped the eye-catching pink truck would encourage people to support the NBCF and help its efforts in ultimately achieving no more deaths from breast cancer, better treatment and prevention.
One of the most commonly occurring cancers in Australian women, there are about 14,000 new cases of breast cancer expected to be diagnosed this year alone.
But thanks to excellent research, deaths from the disease have decreased by 27% since 1994, with more women knowing the benefits of early detection and an increase in treatment options.
The NBCF is the leading national not-for-profit organisation that is dedicated to supporting and promoting high-quality research into the prevention, detection and treatment of breast cancer.
Since being established in 1994, it has awarded more than $74 million to approximately 300 breast cancer research projects across Australia.
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