Pinnacle Pub one of the first to pour new XXXX beer

Locals Luke Odger and Mick Smith enjoying a couple of Iron Jacks at the Pinnacle Pub on Friday afternoon.
Locals Luke Odger and Mick Smith enjoying a couple of Iron Jacks at the Pinnacle Pub on Friday afternoon. Pinnacle Family Hotel

IT IS one of the region's prized pubs, known for its pies, chicken schnitzels and Sunday afternoon sessions.

But now the Pinnacle Pub could be known as the pub where XXXX's newest beer was trialled.

The Queensland Hotel Association was treated to tasting Iron Jack at the Pinnacle Pub in the Pioneer Valley - the first time the beer was splashed around.

Pub owner Andrew Guthrie said Iron Jack had been created to compete against the popular Great Northern beer, which was one of the fastest-growing beer brands in Australia.

As a Great Northern drinker himself, Mr Guthrie said he liked Iron Jack and would not have to think about which beer to go for.

"The bitter content is a lot less than other beers and it is very easy to drink," he said.

"For a mid-strength beer it is actually really nice."

The Pinnacle Pub was the perfect spot for the release as it will hold the Pinnacle Bull Bash in December.

"It is a really good market, sort of the market that Great Northern has," Mr Guthrie said.

"Great Northern has fishermen and bush trackers and Iron Jack is targeting pig hunters, rodeo riders and crabbers.

"One of their slogans is 'are you the man your dog thinks you are'. It's a good, manly beer."

Under each bottle cap are the coordinates to one of 100 remote camping locations in Australia.

Mr Guthrie said some of his locals had turned to the new drop and expected to sell a lot more at the upcoming rodeo.

The Pinnacle Bull Bash will be at the Pinnacle Family Hotel on December 2. Tickets can be bought from the pub and O'Shea's Hotel Motel at Walkerston.

Topics:  beer better business great northern mackay business pinnacle family hotel xxxx

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