QUEENSLAND Police Service's latest weapon to curb the mounting road toll was unveiled earlier this week - four specially built highway patrol cars.
Painted bright yellow, these special vehicles carry eye-catching messages about the "fatal four" causes of serious and fatal road crashes.
Superintendent Andy Morrow from the State Traffic Support Branch said speeding, drink and drug driving, failing to wear seat belts and driving while tired needlessly claimed too many victims.
"Since November 1, 41 people have died on our roads as a result of crashes. To lose 41 people in 37 days is a shocking, sad statistic," Superintendent Morrow said.
"We have seen three recent crashes in which almost entire families - mothers, fathers and children - are lost."
It was a message reinforced by Emerald's Acting Senior Sergeant Terry McCullough.
"(Drivers) must be especially careful on the highways with the increased volume of traffic," he said.
"They should plan their trips, take plenty of breaks and be mindful of the region's roadworks."
The new highway patrol cars will help to carry the road safety message around the state this Christmas and New Year period - encouraging people to think carefully about their driving behaviour.
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