Premiers' 'father figure' adds to remarkable resume
HE'S the mild-mannered Mr Nice Guy who inspires his boys to perform by his belief in them.
The players' drive cannot be questioned, but with Luke Beveridge behind the wheel steering them in the right direction the Bulldogs have proven unstoppable.
The 45-year-old has always had the approach to be his players' friend or "their big brother or father figure".
He teaches and guides, not blasts.
Apparently he tried an old-fashioned spray once and it didn't work, so he canned that approach.
He didn't have a teaching background like Hawthorn's four-time premiership coach Alastair Clarkson, but was a public servant for 17 years in various government departments, most recently the financial intelligence unit, Austrac, which regulates the Anti-Money Laundering and Counter-Terrorism Financing Act.
The grandson of former Collingwood star Jack Beveridge, who played in four straight flags (1927-30) under Jock McHale, went from federal watchdog to footy's top dog.
Beveridge's track record with footy clubs is remarkable.
He is the only coach to have taken a club (St Bedes Mentone) in the Victorian Amateur Football Association from C-Grade to A-Grade in consecutive seasons.
He was later part of Mick Malthouse's support team during the Magpies' 2010 AFL premiership year before being put in charge of Hawthorn's backline (in 2012-14) for two more flags.
But, just as then Bulldogs coach Brendan McCartney was getting the boot at the end of 2014, Beveridge was about so step into the role of coaching director at St Kilda.
That was until the Dogs came calling at the behest of former captain Luke Darcy.
Beveridge didn't make a huge impact as a Bulldogs player - just 31 games between 1993 and 1995.
But what he has done in 49 games as coach is remarkable.
And what he did "on the spur of the moment" by handing over his premiership medal to the injured Bob Murphy was the perfect epilogue to the Dogs' perfect tale.