Insiders have revealed why the ratings return from Big Brother has been disappointing, saying one missing element from previous years is a major factor.
Insiders have revealed why the ratings return from Big Brother has been disappointing, saying one missing element from previous years is a major factor.

Revealed: Big reason Big Brother ratings are diving

After a solid start, Channel 7's highly-anticipated Big Brother reboot has taken a ratings dive in its second week.

Tuesday night's episode saw 777,000 metro viewers tune in to watch the much-hyped "shock twist", in which fan favourite Angela Clancywas "eliminated" in a fake eviction.

That figure was down from the premiere, which had 866,000 viewers across the five city metro markets and critics are now wondering whether Seven's rumoured $20 million gamble will pay off.

Ratings dropped to 680,000 viewers on Sunday night, with rival Channel 10 triumphant with MasterChef at 945,000 viewers and Nine's The Voice coming in at 924,000 viewers.

Big Brother has taken a ratings dive this year. Picture: Supplied
Big Brother has taken a ratings dive this year. Picture: Supplied

Complaints about format changes, with the biggest being that Big Brother is now prerecorded, have been rife on social media. A production source said that ratings have been "disappointing", particularly in contrast with MasterChef, which has had significantly higher numbers overall.

"When you think about the amount of money they have been spending on Big Brother, the return is pretty disappointing," the insider said.

"In fairness, they have put a lot of production resource on it. The general feeling from everyone, the fact that Big Brother was around 650,000 on Monday night, is absolutely horrendous. It lacks the live element.

"People want to be able to watch the live stream of people in the house. The fact it is more like Survivor, all prerecorded, is really letting it down."

Sonia Kruger has returned as host but it hasn’t lifted the ratings.
Sonia Kruger has returned as host but it hasn’t lifted the ratings.

Channel 7 took a risk in its attempt to resurrect the show, with host Sonia Kruger, six years after it was scrapped by rival Channel 9.

The show, which sees housemates live in a shared house competing for $250,000, first aired on Channel 10 in 2001 and consistently managed to draw in more than one million viewers most seasons.

Seven's reboot has been described by some critics as "a cross between Survivor and Ninja Warrior".

"Why are we already in a bloody Ninja Warrior Friday Night Games?" former contestant Tully Smyth tweeted during the premiere.

But Seven programming ­director Angus Rosssaid the network is thrilled with the ­ratings.

Originally published as Revealed: Big reason Big Brother ratings are diving


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