IN 2011, 55 per cent of all phone calls to Kids Helpline in Queensland were from regional areas of the state.
An average of more than 7000 Queensland children attempt to reach Kids Helpline each month.
Counsellors responded to a total of 53,855 calls from Queensland in 2011.
Kids Helpline general manager Wendy Protheroe said a third of the state's young people live in regional Queensland and 40% of them use the helpline, especially in flood areas.
"Regional Queensland reach out for help more often than those in urban areas who can access services more readily," Ms Protheroe said.
"They find support from being able to quickly connect with a counsellor who will listen and respond to whatever their issues are, no matter how big or small."
On Wednesday international model, author and mother Miranda Kerr was announced as the Kids Helpline ambassador.
Kids Helpline CEO Tracy Adams said Kerr's authentic commitment to health and well-being made her an inspirational role model.
"Last year our counsellors responded to 270,000 contacts from kids getting in touch for support, and by announcing Miranda as our new ambassador we hope to take that reach even further," Ms Adams said.
Phone Kids Helpline on 1800 551 800.
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