HOWZAT! The Sunshine Coast will hit the tourism ball out of the park this year as 100,000 visitors spend $50 million during a massive line-up of sporting events across the region.
Tens of thousands of athletes, footballers, netballers and surfers will converge on the coast for 37 major competitions.
And they will be bringing with them family, friends and fans who are expected to splash the cash across the Coast's hotels, retailers, restaurants and attractions.
The 2015 Tag Rugby World Cup, the Under-21 National Netball Championships, the Queensland Oztag junior and senior cups, the Queensland Surf Life Saving Championships and multiple rounds of the Australian Motocross Championships are just some of the key competitions on the Coast's 2015 sporting calendar.
And sport is not the only thing on offer as Sunshine Coast Destination attempts to improve on the region's 2014 visitor figures.
Other events include the four-day Noosa International Food and Wine Festival; the Body Art Festival, featuring Gotye film clip artist Emma Hack; and the third annual Big Pineapple Music Festival, which is sponsored by national youth broadcaster Triple J.
Domestic visitors increased 10.9% and international visitors lifted 9.4% last year.
Tourism and Events Queensland expects about 100,000 visitors to spend at least $50m in the region across the 37 sporting events listed in the 2015 Sunshine Coast official visitor guide.
Sunshine Coast Destination chief executive Simon Ambrose said the region would be ringing up the dollars thanks to sports lovers.
"There's a resurgence in people who are wanting to participate and be healthy and that works incredibly well with our Naturally Refreshing brand," Mr Ambrose said.
"For example, the Mooloolaba Triathlon has a professional element to it and there's a participatory element.
"Thousands of people come along, they train, they compete, they come back - they put it as one of the pinnacle things that they want to do every year.
"They come and stay for two or three days and they'll bring their family.
"The family will go off and do other things - for example, they spend money in restaurants.
"All of that sort of stuff adds money to the economy and so it's really important for us to have a strong sporting event base."
ON YOUR MARKS
2015 Sunshine Coast sporting competitions and events include:
Queensland Oztag Junior State Cup
Gatorade Queensland Triathlon Series
Under-21 National Netball Championships
The Noosa Festival of Surfing
Queensland Ocean Swim Series
Mooloolaba Triathlon Festival
Queensland Oztag Senior State Cup
Queensland Youth Surf Life Saving Championships
Sydney to Mooloolaba Yacht Race
Noosa Ultimate Sports Festival
International Rally of Queensland
Queensland Under-14 AFL Championships
Pomona King of the Mountain
Winter Bowls Carnival
XPD Expedition Race
Australian Motocross Championship
IRONMAN 70.3 Sunshine Coast
Swisse Color Run
Australian Veterans Table Tennis Championships
Noosa Triathlon Multi Sport Festival
2015 Tag Rugby World Cup
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