TWO Queensland beer companies are giving a whole new meaning to responsible drinking, with a beer that helps protect the Great Barrier Reef.
The Good Beer Co. and Bargara Brewing Company have joined forces to launch Great Barrier Beer, dubbed a "charity beer" with half the proceeds of all sales to be donated to the Australian Marine Conservation Society (AMCS) to aid in Great Barrier Reef conservation.
Great Barrier Beer is the first endeavour of recent startup The Good Beer Co., which owner James Grugeon said is built on the simple concept of a beer that gives back.
"We raised at the end of the crowd fund and the social media campaign, $62,000 dollars in pre-orders for beer from individuals, pubs, clubs, venues, corporates that like their Friday night drinks, that kind of thing," Mr Gregeon said.
"It's a really simple concept: great craft beer, we partner with great breweries like Bargara Brewing Company here in Bundaberg to brew beer that gives back to great causes, in this case, the protection of the Great Barrier Reef".
Support for the Great Barrier Reef and the amber ale has been strong with over 38 kegs and 500 cartons rolling out to meet demand from 360 crowdfunding backers, who are due to receive their beer by the end of February.
Bargara Brewing Company CEO and co-owner Jack Milbank said those backers wouldn't be disappointed.
"Great Barrier Beer is a session IPA or India Pale Ale and exhibits nice notes of peach and passionfruit, and we think it captures the essence of what the Great Barrier Reef represents and people having a good time in the sunshine," Mr Milbank said.
"Great Barrier Beer uses all Australian ingredients, Australian hops, Australian grain and most importantly Queensland rainwater, and we utilise solar energy in the brewery."
AMCS director Darren Kindleyside welcomed the support.
"As an organisation that is Queensland born and bred, the Great Barrier Reef has always been in our blood," he said.
"We've worked helping to protect the reef for 50 years, so what we get out of this is much needed funds to support our work and support a healthy future for the Great Barrier Reef."
Great Barrier Beer is the first in what's expected to be a number of ales brewed by Bargara Brewing Company assisting various causes.
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