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Steve Jobs and that turtleneck

THE black turtleneck sweaters that Steve Jobs turned into a sartorial trademark were the by-product of a failed attempt to introduce a corporate dress code at Apple, it has been revealed.

Jobs told Walter Isaacson, his biographer, that his supply of Issey Miyake tops entered his wardrobe following a trip to Japan in the 1980s. During a tour of Sony's headquarters, Jobs was much taken by the fashionable Miyake-designed uniforms.

So he asked the designer to create a similar outfit for the staff at Apple.

"I came back [to the US] with some samples and told everyone it would be great if we would all wear these vests," Jobs told Isaacson.

"Oh man, did I get booed off the stage. Everybody hated the idea."

> > Read more at the New Zealand Herald

Topics:  fashion steve jobs


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