Stoner Sloth campaign sets NSW taxpayers back $350,000

THE New South Wales Government's Stoner Sloth anti-marijuana campaign cost taxpayers $350,000 and 265 public servant work hours just to be widely ridiculed, The Greens have revealed.

The failed advertising campaign has not yet been mentioned in parliament, but you can bet it will come up during Q&A.

Greens MP Mehreen Faruqi uncovered the details under freedom of information laws.

It set us back $351,790, including $36,386 paid to advertising firm Saatchi & Saatchi.

Let us have a quick squiz at the masterpiece.

It is a lot of money.

In fact, the government could have bought about 30kg of high-quality pot, according to

Here's the breakdown:

  • $64,000 for market research
  • $28,000 for Sax Institute and University of NSW literature review on the effectiveness marijuana education campaigns
  • $23,000 for University of Technology Sydney research
  • $59,000 for production company 8Com
  • $99,990 to media agency Universal McCann
  • $28,000 on actors including whoever was in that snazzy Stoner Sloth suit

As a side note, if the actor who did don that elegant costume wants to get in touch I would be most appreciative (chris.calcino (at)

Here is how social media responded to the campaign.



Topics:  advertising cannabis drugs marijuana mike baird nsw politics rehabilitation

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